Age of Rediscovery

Welcome to the third iteration of Musicwhore.org.

I launched this blog right around the end of the 20th Century because I thought I could fill an under-served niche, and I wanted to learn how to build sites with dynamic content. I managed to do both and reached a point where I had to grow or change directions.

I opted for change.

My site visits took a hit, but the editorial shift suited me. Or so I thought.

Back then, I was chasing everything new, hoping to scoop the next blog over in a tireless pursuit to become a tastemaker.

After a while, shelf space and disk drive space got cluttered with more noise than signal. It got to a point where I started to predict how soon I would tire of bands while in the midst of discovering them. I got good at those predictions too.

Those are a lot of hours I’m never getting back.

In the past year, I’ve pretty much stopped seeking out new bands. That’s a pursuit for the young, and I’m reaching an age where I’m screaming at those kids to get off my metaphorical lawn.

Also, I suck at tastemaking. I listen to what speaks to me, which usually doesn’t speak to anyone else. I should see a therapist about that.

The previous design of Musicwhore.org was tailored for that sense of discovery. It was  a review-driven site because review-writing was how I got into journalism.

But a review format isn’t particularly keen for writing about music that’s already been well-vetted. The bona-fides of, say, Fugazi or Neutral Milk Hotel are well-established, so another review is just 500+ words of “me too”.

No, I want to try something different, something personal. Maybe even a bit narrative.

Actually, I have no fucking clue what I’m going to do with this site.

But I hope starting from scratch gives me the room to figure it out.

P.S. If you want to read the old site, it’s still up at reviews.musicwhore.org. And of course, the classic site from that turn of the century is at archive.musicwhore.org.