You can’t judge a book by its cover, but sometimes, the cover is incentive enough.
The Sibling Rivalry Collection Race precluded me from getting Steve Winwood’s Roll With It when it was released in 1988. My brother had already called dibs on Back in the High Life, which made Winwood his exclusive.
I feigned a lack of interest anyway because Winwood was at the peak of his solo career, and I had started my exploration of college rock by then. Winwood, by virtue of topping the charts, was immediately deemed square.
Except, he was kind of hot.
Not hot in the George Michael/Duran Duran sense of hot. More like a Robert Palmer/Huey Lewis kind of hot.
The cover of Roll With It dolled him up to look dangerous, but the back cover of the album drew my attention.
The album title is in the way, so let’s clear that up a bit.
Yup. I would have bought this album for a crotch shot. (An arse shot, too, now that we look closer.)
Would I have cared one whit about the music? Perhaps. At least, I would have pretended to.
In terms of hits singles, Roll With It didn’t have quite the same staying power as Back in the High Life, and I don’t think the cross promotion with a beer company did any favors to “Don’t You Know What the Night Can Do?” Reviews of the album weren’t enthusiastic, but sales-wise, it managed to ride the coattails of its predecessor.
I left the album on the store shelf safe in the knowledge that I just wasn’t the target audience, despite how much I wanted to stare at that crotch.
I have no such reluctance 29 years later, especially when a nice 12×12 LP cover can be had for $1 at the Lifelong AIDS Alliance Thrift Store. I could probably find a store clerk who would understand.