Welcome to the third iteration of Musicwhore.org.
I launched this blog right around the end of the 20th Century because I thought I could fill an under-served niche, and I wanted to learn how to build sites with dynamic content. I managed to do both and reached a point where I had to grow or change directions.
I opted for change.
My site visits took a hit, but the editorial shift suited me. Or so I thought.
Back then, I was chasing everything new, hoping to scoop the next blog over in a tireless pursuit to become a tastemaker.
After a while, shelf space and disk drive space got cluttered with more noise than signal. It got to a point where I started to predict how soon I would tire of bands while in the midst of discovering them. I got good at those predictions too.
Those are a lot of hours I’m never getting back.
In the past year, I’ve pretty much stopped seeking out new bands. That’s a pursuit for the young, and I’m reaching an age where I’m screaming at those kids to get off my metaphorical lawn.
Also, I suck at tastemaking. I listen to what speaks to me, which usually doesn’t speak to anyone else. I should see a therapist about that.
The previous design of Musicwhore.org was tailored for that sense of discovery. It was a review-driven site because review-writing was how I got into journalism.
But a review format isn’t particularly keen for writing about music that’s already been well-vetted. The bona-fides of, say, Fugazi or Neutral Milk Hotel are well-established, so another review is just 500+ words of “me too”.
No, I want to try something different, something personal. Maybe even a bit narrative.
Actually, I have no fucking clue what I’m going to do with this site.
But I hope starting from scratch gives me the room to figure it out.